The rapidly expanding assortment of chatbots on Facebook clearly shows how they have become one of the notable alternatives for brands to communicate with customers. The use of chatbot for marketing has crossed the territory of confusion, and now more brands are showing interest in chatbots. The modern trends in marketing focus on the increasing importance of conversational commerce.
More than half of consumers worldwide look for customer service through social media. At the same time, chatbots are expected to introduce many cost savings by 2022 through streamlining customer service. Chatbots are capable of ensuring faster responses to customer queries with higher availability. So, it is important for businesses to know what is chatbot marketing and how they can use it to their advantage.
Understanding Role of Chatbots
Before reflecting on the different examples of using a chatbot for marketing, let us find out what it actually means. A chatbot is software that helps in interacting with humans just like humans would by leveraging predefined conditions or capabilities of NLP, machine learning, and AI. So, when you try to find out what is chatbot marketing, you are most likely to come across the applications of chatbots in interacting with customers and solving their problems. So, is it reasonable to use conversational tools for marketing?
One of the most prominent trends on digital platforms presently refers to conversational marketing. Chatbots help in bringing personalization to a brand’s interaction with its customers. At the same time, chatbots could provide the advantage of higher availability to resolve customer problems when required. Therefore, it is reasonable to consider the use of chatbots for marketing as they keep the business closer to customers.
Why Should I Choose Chatbot for Marketing?
So, what are the specific factors that establish the significance of chatbot for marketing? Here are the advantages that businesses could gain from chatbots for their marketing initiatives.
- Chatbots offer excellent social listening and communication functionalities.
- They help to resolve fundamental questions easily and allow staff to focus better on marketing efforts.
- Chatbots ensure the facility of round-the-clock support for customers, thereby reducing the waiting time for customers.
- The use of chatbots could help businesses communicate with customers in distinctively unique and memorable ways.
- Chatbots could ensure the development of personalized content and special offers with ease.
- The use of chatbot for marketing could help in collecting email addresses and customer data for obtaining more leads.
- Most important of all, chatbots can support marketing initiatives through engaging buyers after a sale by sending personalized follow-up messages.
Real Examples of Chatbot Marketing
Now that you know about the different uses of chatbots in marketing, it is important to know the real applications. The chatbot marketing examples could help in understanding how chatbots are leveraged in the actual world for marketing. A closer look at which companies use chatbots for marketing can also help you build your trust regarding chatbots as marketing tools. So, without wasting any more time, let us reflect on the different examples of businesses using a chatbot for marketing.
1. Hotel Chatbot of Marriott International
ChatBotlr, the hotel chatbot of Marriot International, supports Marriott Rewards members in researching and booking travel to over 4700 hotels. The chatbot allows customers to plan their upcoming trips along with suggestions from Marriott Traveler, the digital magazine of Marriott.
The chatbot of Marriott International also maintains direct chatting with the Customer Engagement Center for providing ideal responses to customers. Around 44% of Rewards Members using ChatBotlr suggested that it helped them in receiving the support required for stay or reservations.
2. Universal Studios
The mention of Universal Studios in chatbot marketing examples is one of the promising indicators of the credibility of chatbots. The use of chatbot for marketing in case of Universal Studios focuses on selling an experience rather than physical products. The Universal bot allows guests to access practical information about their parks. The bot also features the ability to informed guess about the wait times for ride in real-time.
3. Domino’s Pizza
If you have doubts about which companies use chatbots, then the name of Domino’s Pizza might take them away! The chatbot of Domino’s allows users to customize and order pizzas along with the ability to save and repeat orders. The example of chatbot of Domino’s Pizza clearly shows how a chatbot could offer the same experience on social platforms, just like mobile platforms.
Is It Too Soon to Choose Chatbots for Marketing?
On a concluding note, you must have anticipated the different possibilities of using a chatbot for marketing. Chatbots are innovative replacements for conventional customer support teams. Although the human element will be mandatory for all customer support operations, chatbots can provide answers for repetitive tasks easily.
Many companies realize the potential of chatbots for engaging their customers. With the help of personalized and better engagement, businesses could communicate their marketing messages to customers through chatbots. As you can notice, renowned businesses such as Domino’s Pizza and Universal Studios are using chatbots for marketing. So, what’s holding you back? Connect with us and know more about chatbots and their uses in marketing right now!