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Facebook Messenger Bots for Business – A Guide

With the increase in cut-throat competition, Facebook messenger bots have become a buzzword in the business world. Facebook has proved itself as one of the best lead generation social media platforms. And for this, most businesses have adopted Facebook as the lead generation platform for business growth.

Not only this, with the wide adoption of social media chatbots, more and more businesses are using messenger bots to connect with their target customers better. If you are still new to the term Facebook messenger bot and planning to leverage the benefits of chatbots on Facebook messenger, this guide will bring you everything that you need to know.

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What is a Facebook Messenger Bot?

Chatbots are the automated messaging software that leverages AI for communicating with people. They are designed to understand the questions of customers and provide them with appropriate answers and execute other tasks. A Facebook messenger bot refers to the chatbot that is available on the Facebook messenger platform. It enables businesses to converse with the 1.3 billion Facebook users and grow their reach. 

Benefits of Facebook Messenger Bots for Businesses

One of the best ways to stay competitive in the world of modern business is to use Facebook messenger bots and automate your conversations. However, if you are still not convinced about using chatbots, explore the benefits of Facebook bot for business and see how they can help you bypass your rivals.

1. Save Time 

Time is money for your business. When you want greater success, you need to make each and every minute count. Here the Facebook messenger bots for business can help.  With chatbots, your representatives no longer have to spend all their time answering the queries of your potential customers. While the messenger bots will handle this task for your business, your representatives can focus on other important tasks. It not only saves time but also boosts the productivity of your business. 

2. Provide 24/7 Support

Customers today look for 24/7 availability to get an immediate response to their queries. However, after your business hours, your customer service representatives may not be available to answer their queries. But by using the chatbots, you can enable your customers to access the required information whenever they want. With quick responses, you can easily enhance customer experiences and attract more customers to your brand.

3. Re-engage Customers

Follow-up with customers is an important business strategy to activate sales. With a Facebook messenger bot, you can easily automate reminders and keep reminding your customers about the items they left in the cart. It can also be used to send reminders to customers who haven’t connected with your brand for some long period of time. Sending your customers relevant information can compel them to take action. 

4. Increases Sales

One of the significant benefits of Facebook bot for business is that it helps in increasing sales and revenues of businesses. Messenger bots are not just a communication tool but offer much more. By configuring the advanced features, you can easily drive more conversions and sales. The bots can even help you in making appropriate product recommendations depending on the queries of your customers.

5. Seamless Customer Support

Messenger bots not only answer the questions of your customers but also provide appropriate and helpful advice. It can also help in directing your customers to a specific webpage. Starting from order confirmations to shipment tracking, everything can be efficiently handled by chatbots. With seamless customer support, your business is sure to retain more loyal customers and attract new ones.

Get Started with Facebook Messenger Bots

Are you planning to create a messenger bot for your business? Well, in that case, here are the important things to consider for exceptional outcomes.

1. Define your Goals

To craft the best user case, it is important to determine the exact goal of your business for using the chatbots. Do you want to generate more leads or resolve customer issues or promote new products? Being mindful of what you want to accomplish can help in building the right experience.

2. Develop a Content Strategy

Next, you need to think of the content through which you want to engage your customers through the chatbot interaction. Think of the possible questions that your prospective customers might ask the messenger bots. It will enable you to build proper flows to efficiently guide users and help them find the best possible answer.

3. Craft the Personality of Bot

Giving a personality to the Facebook messenger bots for business will help in adding a human touch. You can even provide a name to the bot and create a better experience for your customers.

4. Create Great Opening Messages

Writing an opening message that is compelling and appealing is the key to engage your customers better. Set expectations and ask the relevant questions to satiate the needs of your customers.

5. Find Best Responses and Add a Call to Action

For all the questions, make sure to find the best answers that will satisfy your customers. Once all the queries have been answered, add a call to action button to the chatbot conversation to encourage users to take action.

Facebook messenger bots can be a great tool to market your products and provide exceptional support to your customers. Automate your routine tasks and enter the future of effective business communication. We at eBotify are dedicated to helping your business grow with the customized chatbot that will be built as per your business requirements. If you want to see significant growth in your business, contact us now!

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